BluBla

SMS Opt-In Consent Flow

How a stakeholder consents to receive text messages from BluBla.

BluBla is an iOS accountability app. Account holders set a daily time limit on a specific app and may nominate one friend — a "stakeholder" — to be notified about how they do against that limit. BluBla's automated (A2P) SMS messages are sent only to stakeholders, and only after that stakeholder has personally opted in on the web page described below. BluBla's own account holders never receive SMS; they receive in-app push notifications. This page documents exactly how a stakeholder opts in, so the consent experience can be independently verified — including a public link a reviewer can visit directly.

Web-link double opt-in. The stakeholder themselves takes the affirmative opt-in action: they open a personal invitation link and tap "Yes, text me" on confirm.blubla.app. No automated message is sent to a stakeholder until they have completed this step.

Step 1 — Personal invitation (not part of this SMS program)

When an account holder nominates a stakeholder, the invitation is sent as an ordinary person-to-person text from the account holder's own phone, using the iOS Messages composer. It is not sent from BluBla's number and is not an automated/A2P message. The account holder sees and sends it themselves. It simply contains a personal note and a confirmation link, for example:

hey — i'm trying blubla. i set a screen time limit and told it i'd owe you $5 every day i go over. you're my scorekeeper. nothing to install — just tap to confirm: https://confirm.blubla.app/?token=…

Because this message originates from the account holder's personal device and number, it is outside the scope of BluBla's A2P messaging. It is documented here only for completeness.

Step 2 — Stakeholder opts in on the web

Tapping the link opens confirm.blubla.app, where the stakeholder sees who invited them and a full disclosure of the messages they would receive. No opt-in is recorded on page load. The stakeholder must press an explicit "Yes, text me" button to consent. The on-page disclosure reads:

"Tap below to let BluBla text you about [Inviter]'s app-usage limit. You'll get a short weekly recap, an alert on any day they go over their limit (at most once a day), and a heads-up if they loosen it. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for help at any time. See our Terms and Privacy Policy."
The confirm.blubla.app web page showing the inviter's name, the SMS disclosures, and a 'Yes, text me' opt-in button
confirm.blubla.app — the stakeholder presses "Yes, text me" to opt in. Reviewers can visit this URL live.

Only after this button press does BluBla begin sending automated SMS to the stakeholder. If the stakeholder never opens the link or never presses the button, no automated message is ever sent.

What stakeholders receive after opting in

  1. A weekly recap — a short summary of how the account holder did against their limit that week (at most once per week).
  2. A daily breach alert — on any day the account holder exceeds their limit (at most once per day).
  3. A loosen heads-up — if the account holder raises their own limit, their stakeholder gets a notice (only when that happens).

Message frequency

Message frequency varies — typically a weekly recap, plus an alert on any day the limit is exceeded (at most once per day).

Opt-out & help

Reply STOP to any BluBla message to unsubscribe immediately and receive no further texts. Reply HELP, or email support@blubla.app, for assistance.

Costs

Message and data rates may apply per your mobile carrier. BluBla does not charge for SMS.

Mobile numbers and SMS consent data are never shared with third parties or affiliates for marketing or promotional purposes. Terms: blubla.app/terms · Privacy: blubla.app/privacy.